Big Numbers Posted For NAMM & Bigsby At The 2012 Show
The 110th annual NAMM musical-instrument trade show, held this past January 19-22 in Anaheim, California, was truly a record-breaking event. Attendance reached an all-time high, with a whopping 95,709 visitors providing an all-new level of energy and excitement. This was a 6% increase over the previous record.
Bigsby also shared in the record-setting, with a total of thirty-two different manufacturers utilizing Bigsby Vibratos—not only on guitars displayed in their booths, but also in the hands of their performing artists on stage. This was an incredible 39% increase over 2011. In addition, 160 individual Bigsby Vibratos were on display in various booths throughout the exhibit halls. This was an astounding 44% increase over the number at last year’s show.
This year also saw the Bigsby exhibit taken to a whole new level. It featured new custom-built vintage-style vibrato display cases (like the ones Paul Bigsby made all those years ago) as well as two racks of some very special guitars. These guitars were supplied by thirteen different manufacturers, showcasing the wide array of makes and models that sport Bigsby Vibratos. Visitors to the booth repeatedly expressed how surprised they were at the number and variety of different guitars with Bigsby tailpieces.
But the Bigsby booth wasn’t the only place where Bigsby made its presence felt. For the second straight year, the United States Patent and Trademark Office (USPTO) exhibited at the NAMM Show in an effort to encourage patent and trademark protection and discourage copying within the music industry. Bigsby was happy to aid in this effort by providing a display board that was originally created for the USPTO Trademark Expo in Alexandria, Virginia this past year.
The 2012 NAMM Show was a great success in more ways than one. Paul Bigsby would be proud to see the impact his Bigsby True Vibratos have had on the music industry, and the added value they bring to guitars of all makes and models.